Today, I am happy to bring you business owner, curator, photographer, and all around talented human, Jayna Aronovitch! Jayna is the proud owner of LORE, located on the East Side of Providence.

I had the pleasure of spending an afternoon with her and was really taken aback by her attention to detail and care that she places into the store. Jayna truly believes in the artists she supports, and is passionate about bringing quality to her customers.

If you’re in Providence I’d recommend checking LORE out! Be sure to let her know Winter Moon sent you.

Without further adieu, Jayna Aronovitch!

tell us about Lore !

Lore is a new, curated space in Providence that is home to the works of emerging artists and designers. We provide a unique experience through a fusion of gallery and boutique.

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how did you come up with the name Lore?

“Lore” comes from “folklore”. Telling the stories of our artists and their process is an important part of our mission.


what made you decide to start Lore?

I found myself surrounded by talented artists and makers who weren’t showing their work anywhere in Providence. The personal connection I have with a lot of these people is what inspired my decision.

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what is it like owning a brick and mortar?

It’s amazing. I’ve always wanted my own space to curate. I also really enjoy the personal connections I get to make with my customers; I love seeing people’s reactions to the space I work so hard to present to them.

JA 14what would you say is your big vision for Lore?

I want to expose people to new and exciting artists by showcasing art and handcrafted product side by side.

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when did your passion for art and handmade objects begin?

My dad collects art of all kinds; from the more traditional to the strange and peculiar. Being exposed to his interest in art objects has been very influential and seeing him embrace and support artists from all walks of life inspired me to want to share the artists I know with the world, and try to make it as accessible as possible.

how would you describe your fashion style?

I like simple classic modern boxy garments that I can accessorize with handmade jewelry made by my friends. I’m also the proud owner of an extensive and diverse vest collection, and am known for looking great buttoning up my shirts all the way to the top button.

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tell us, what inspires you?

I love when someone finds something unexpected that they love at Lore. It’s so inspiring to get an excited positive response from what I’m doing sharing artists work with people. It makes me want to go out and find more.

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if you could drop everything and do ONE thing, what would you do and why?

Probably sleep. I really love sleep. But in my waking life having my own store and gallery is pretty great.

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where do you live now?

Providence has been my home for a long time now. I live on the west side now, but I’ve lived all over town.

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what made you decide to live in Providence and open Lore here?

I came to Providence to study at RISD. I fell in love with it right away, and decided to stay and work here after I graduated. There’s a great creative community in Providence and lots of things going on, but there wasn’t a curated gallery/boutique like Lore.


describe Providence in a few words.

A friend of ours has this shirt that describe Providence as “a great place to fail”. I like that: Providence is a great place to take on a creative venture. It’s inexpensive to live here, there’s a lot of space to make work, and a lot of artists to collaborate with.

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what is your favorite season, why?

I love summer the best. I like the heat, the long days, warm nights, and adventuring throughout coastal Rhode Island!

I love that Lore is always changing and features new artists on a regular basis. How do you find new artists, art, and objects for your beautiful collection?

It started mostly as a word of mouth thing: friends of friends, etc., but it’s expanded from that. Now, I find new artists through social media and by people reaching out to me with their work. I find that people want to be a part of the collection, because I’m selective about how it’s curated; they know their work will be surrounded by other good work.

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when do you feel the most creative?

When I’m making photographs in the darkroom. There’s something magical about analogue photographic processes.


what is one thing you can’t leave your house without?

My purple lipstick. I don’t wear it every day, but I always have it. It’s a little accent that makes me feel great.


when do you feel your best?

When I’m wearing a vest and eating cheeseburgers.

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what is the best place you’ve ever traveled to?

My mom and I went on a river boat on the Amazon in Peru a few years ago. It was so beautiful and really inspiring to see all the animals in the jungle and meet all the local craftsman.


any words of advice you give to our readers wanting to start a business, or store?

Stay true to your vision!

fake it till ya make it

what kinds of social media can we follow you on and how can our readers contact you?

I’m most active on Instagram, because I’m a photographer and it’s a visual format. You can also find us on Facebook. I post regularly about our artists, new products, and upcoming events and shows. We also have a email mailing list, that’s used mostly for show announcements. instagram: studio_lore . facebook: Lore Collection . contact us here: http://www.lorecollection.com/contact/

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Be sure to stop by LORE this upcoming Friday for their first art show!

WHEN: Friday, April
TIME: 6:00-8:00 pm
Where: 144 Brook St.

RSVP here:





Every year Style Week Northeast is hosted at the Providence Biltmore’s 18th floor and I am always excited to see Providence from that birds-eye view. We had the pleasure of attending Style Week Northeast recently courtesy of Martha from Restored by Design. A huge thanks to her for having us! It was Martha’s big show that evening and we got to see her new beautiful designs. I love that her line is eco-friendly and she incorporates jewelry into the clothing. I also got a chance to spend some time with my lady friend, Jay from M I N T! (Hi Jay!)

Jay is super involved in Providence’s fashion + style scene and an incredible resource in our city.

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I love that our little-big-city supports local artists and designers!

Feel free to check out our post about attending Style Week Northeast last season, here.




Salvador Dali has always been one of my favorite artists. He lived a life unapologetic of his actions, his art, and his lifestyle. Dali painted such bizarre landscapes of melting clocks, floating flowers, and anything you can imagine out of place. He dressed in obnoxious outfits and became known for sporting a twirly mustache. He was part of the surrealist movement which questioned the difference between dreams and reality; which I feel is super critical to our daily lives. I admire people who live their lives in accordance to what they believe to be true to their core. I draw inspiration from not only his art but by his fervor and passion for seeking his own personal truth.

While in Tampa on vacation, I had the pleasure of visiting the Dali museum in St. Pete, Florida. I can tell you that it is as glorious and as beautiful as it looks. You can wander outside the museum and enjoy the location and architecture before you go inside the museum into Dali’s dreamworld of paintings.

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I encourage you to find your truth, stay weird, and don’t quit your daydream.




I’m sure you’ve also noticed that Anthropologie is one of those stores that I frequent, not only to purchase clothes but to get inspired.

My good friend Sarah asked me to join her in going to Anthropologie’s Anthroevent for August birthday’s a few days ago. It was the night before an early flight, I had a long list of things to-do but I am so glad I was able to go. It was so lovely to be treated with Strawberry Lemonade, Cupcakes from local bakeries, rock candy, and ocean-themed party favors.

To me, it’s impressive when a company can take the time to treat its customers to something so simple like a birthday party. It’s the little things that make such a difference in my book.

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Thanks for the lovely evening, Sarah!


Anthropologie & Inspiration

One of my favorite corporate stores ever is Anthropologie. I have been obsessed with this store for many years. I love how every single one is decorated differently and every season has a different feel. I walk into the store feeling like I could live in it.

I felt so inspired by the Rhode Island Anthropologie this season and I wanted to share what I felt when I was in the store. I photographed some of my favorite things I saw and added some quotes. Basically two of my favorite things in life.


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Don’t Quit Your Daydream!