LORE COLLECTION *AN INTERVIEW WITH JAYNA ARONOVITCH FOUNDER & OWNER*

Today, I am happy to bring you business owner, curator, photographer, and all around talented human, Jayna Aronovitch! Jayna is the proud owner of LORE, located on the East Side of Providence.

I had the pleasure of spending an afternoon with her and was really taken aback by her attention to detail and care that she places into the store. Jayna truly believes in the artists she supports, and is passionate about bringing quality to her customers.

If you’re in Providence I’d recommend checking LORE out! Be sure to let her know Winter Moon sent you.

Without further adieu, Jayna Aronovitch!

tell us about Lore !

Lore is a new, curated space in Providence that is home to the works of emerging artists and designers. We provide a unique experience through a fusion of gallery and boutique.

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how did you come up with the name Lore?

“Lore” comes from “folklore”. Telling the stories of our artists and their process is an important part of our mission.

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what made you decide to start Lore?

I found myself surrounded by talented artists and makers who weren’t showing their work anywhere in Providence. The personal connection I have with a lot of these people is what inspired my decision.

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what is it like owning a brick and mortar?

It’s amazing. I’ve always wanted my own space to curate. I also really enjoy the personal connections I get to make with my customers; I love seeing people’s reactions to the space I work so hard to present to them.

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I want to expose people to new and exciting artists by showcasing art and handcrafted product side by side.

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when did your passion for art and handmade objects begin?

My dad collects art of all kinds; from the more traditional to the strange and peculiar. Being exposed to his interest in art objects has been very influential and seeing him embrace and support artists from all walks of life inspired me to want to share the artists I know with the world, and try to make it as accessible as possible.

how would you describe your fashion style?

I like simple classic modern boxy garments that I can accessorize with handmade jewelry made by my friends. I’m also the proud owner of an extensive and diverse vest collection, and am known for looking great buttoning up my shirts all the way to the top button.

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tell us, what inspires you?

I love when someone finds something unexpected that they love at Lore. It’s so inspiring to get an excited positive response from what I’m doing sharing artists work with people. It makes me want to go out and find more.

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if you could drop everything and do ONE thing, what would you do and why?

Probably sleep. I really love sleep. But in my waking life having my own store and gallery is pretty great.

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where do you live now?

Providence has been my home for a long time now. I live on the west side now, but I’ve lived all over town.

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what made you decide to live in Providence and open Lore here?

I came to Providence to study at RISD. I fell in love with it right away, and decided to stay and work here after I graduated. There’s a great creative community in Providence and lots of things going on, but there wasn’t a curated gallery/boutique like Lore.

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describe Providence in a few words.

A friend of ours has this shirt that describe Providence as “a great place to fail”. I like that: Providence is a great place to take on a creative venture. It’s inexpensive to live here, there’s a lot of space to make work, and a lot of artists to collaborate with.

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what is your favorite season, why?

I love summer the best. I like the heat, the long days, warm nights, and adventuring throughout coastal Rhode Island!

I love that Lore is always changing and features new artists on a regular basis. How do you find new artists, art, and objects for your beautiful collection?

It started mostly as a word of mouth thing: friends of friends, etc., but it’s expanded from that. Now, I find new artists through social media and by people reaching out to me with their work. I find that people want to be a part of the collection, because I’m selective about how it’s curated; they know their work will be surrounded by other good work.

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when do you feel the most creative?

When I’m making photographs in the darkroom. There’s something magical about analogue photographic processes.

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what is one thing you can’t leave your house without?

My purple lipstick. I don’t wear it every day, but I always have it. It’s a little accent that makes me feel great.

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when do you feel your best?

When I’m wearing a vest and eating cheeseburgers.

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what is the best place you’ve ever traveled to?

My mom and I went on a river boat on the Amazon in Peru a few years ago. It was so beautiful and really inspiring to see all the animals in the jungle and meet all the local craftsman.

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any words of advice you give to our readers wanting to start a business, or store?

Stay true to your vision!

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what kinds of social media can we follow you on and how can our readers contact you?

I’m most active on Instagram, because I’m a photographer and it’s a visual format. You can also find us on Facebook. I post regularly about our artists, new products, and upcoming events and shows. We also have a email mailing list, that’s used mostly for show announcements. instagram: studio_lore . facebook: Lore Collection . contact us here: http://www.lorecollection.com/contact/

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LORE


Be sure to stop by LORE this upcoming Friday for their first art show!

WHEN: Friday, April
TIME: 6:00-8:00 pm
Where: 144 Brook St.

RSVP here:

hereposter


 

 

VINTAGE INSPIRATION

I spent the day exploring Boston today. As fun as this city is, it always throws me off how cold this city gets this time of year!

One of the highlights was when we wandered into a super cute hat shop with the cutest vintage decor. With the new year arriving this evening, it got me thinking of the importance of doing what you love because you don’t know how 1) happy it will make you, or 2) the legacy/inspiration you’ll leave behind for years to come. Following your passions should not be underestimated. Life is short and should be savored.

I hope this upcoming year brings you the energy to work hard, courage to pursue the unknown, bravery to let go of what doesn’t serve you, and the persistence to push for your dreams.

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Hats off to new adventures and pursuing our dreams!

xx,
Olivia

// all photography by Olivia //

DALI MUSEUM: AN INSIDE LOOK

A few months ago I wrote about my love for the famous surrealist painter, Salvador Dali and his incredible museum in St. Pete, Florida. You can see that post here… “STAY WEIRD.”

So you could imagine, I was stoked to receive an email from the producer of a mini-documentary about the Dali Museum. It features the museum’s architect, Yann Weymouth and museum director, Dr. Hank Hine. It’s 4 minutes of gorgeous indoor and outdoor shots of the museum… maybe you’ll be able to see why it continues to be one of my favorite places ever.

You can check it out below.

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don’t quit your day dream,
Olivia

Documentary:
Written and Produced by Seamus Payne for TheCoolist.com
Directed and Edited by Ben Bradley of RightHandFilms.com

NEW PERSPECTIVE ON AN OLD CITY

I love that lately the weather has been perfect for wandering around Providence. This Fall, I’ve had the chance to explore the East Side- and I love it. There are so many museums, libraries, and historic buildings that are open to the public that I never knew about.

The architecture and view of Providence in this area is stunning. I am always searching for a new perspective on this old city.

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I realized when I have a new perspective, I discover so many new things around me. I wonder what else I’ll discover.

xx,

Olivia

// all photography by Olivia //

WATERPLACE PARK PROVIDENCE //

It’s officially summer and Providence in the summertime is basically the best. I know I’ve said that so many times but you really get to see Providence shine this time of year.

The other night we went for a walk through Waterplace Park and it was really one of my favorite memories this summer so far. There is something so lovely about just walking through your city and being inspired by all the city life, nature, and the simplicity of just enjoying the fresh summer air. Waterplace Park is in the heart of Providence. You get an amazing view of the city and get to walk along the river. If you’re feeling romantic you can pay to ride along in a Venetian Gondola; how cute is that!?

We have a lot of amazing plans for this summer and really want to enjoy every moment of this sunshine and warm weather!

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Happy Summer!

Olivia

// photography by Olivia //