CLUCK! *AN INTERVIEW WITH DRAKE, FOUNDER, OWNER, & HEAD FARMER*

It’s not everyday that you get to do a photo shoot with chickens. ha!

Interviewing Drake the Founder, Owner, and Head Farmer at cluck! was such a pleasure. Have you ever met someone that instantly makes you feel like your ideas matter and that you can make a difference? That is Drake. She is passionate about people, the environment, climate change, and animals. Her love of the planet is palpable and admirable. Not only that but she has transformed her values and ideals into a beautiful store.

Maybe it’s because my grandmother has a goat farm in Venezuela (more on that in another post) but walking into her store feels like home. If you’re in Providence, or Rhode Island, I encourage you to visit cluck! You can say hi to the chickens, or Drake, and experience the joy of an urban farming shop.

Alrighty, ladies and gents, I introduce to you…. Drake

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tell us about cluck!

cluck! is New England’s only urban farm supply store-meaning we sell things people need to grow, raise and preserve food-plus we offer classes, workshops, author events and kids’ programs. We see ourselves as a store, but more importantly, as a gathering place and a community resource around self-reliance.

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what made you decide to start cluck!?

I felt it was time for a change from what I was doing and initially I was planning to look for another job-ideally less pressure but a better wage and a retirement plan- and then I really ran into some super age and gender bias. When I heard multiple version of: “maybe take some things off your resume, delta one of your degrees,” and my favorite, “try not to appear so competent when you interview” from a headhunter, I knew I was done. You spend your whole life being told you should work harder, be better and then suddenly you are supposed to be less? Would this be said to a man? I was complaining to my dad about this and he said, “I’ve always seen you in the business world.” I asked why (my professional experience was almost solely non-profit). And he said, “Because you know how to take nothing and make it into something-always have-and the business world needs that.” My dad hoped I would get a nice corporate job-but I heard something different. I went home that night, poured myself a glass of wine and thought about what that meant to me. Not too long after, the idea for cluck! was born (and then the real work started).

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what would you say is your big vision for cluck!?

People finding joy in taking control of their food. And people finding community around that.

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tell us about how you came up with the name cluck!?

I love it! It was the first name I thought of. A lot of people tried to talk me out of it. I am so glad I stuck to it. It makes people smile (which is why I kept it).

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when did your passion for farming start?

I think my interest in the kind of knowledge and satisfaction that comes with growing and raising food has been around for a while, but mostly as an observer and a student. Meanwhile, I took a very different path based on my educational training and all the things that happen in life that take you on a certain path. I have a few friends who would say I have a long dating history of ‘almost-becoming-a-farmer’ (and there is some truth in that!) but somehow it never happened. Then one day I was in a different place, first personally and now, professionally.

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how would you describe your fashion style?

Nonexistent! Fashion used to matter to me a lot (I could tell you just who was producing what and I used to put a lot of time into trying to mimic looks I liked by shopping vintage)-but I find that I have a lot of other things that are much more important to me now. These days, my style is a choice between Bogs (boots) or clogs. If I could find an affordable man-tailored white shirt, I’d buy 6 or them and wear them everyday with a great pair of jeans. I have a lot of respect for a uniform.

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what inspires you?

People who ask what they can do to make the world better – and act on that.

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if you had to choose one person in your whole life that has inspired you, who would that be and why?

I could not answer that-the list is too long (and getting longer)-and some days, I am inspired by strangers whose names I will never know.

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if you could drop everything and do ONE thing, what would you do and why?

In pursuing my own dream, I have kind of done that already… but if I could do one thing today, this minute, I would get on a plane and travel with my guys- I really want my stepson to see a lot of the world- it was the greatest gift to me as a child and I know it shaped me greatly to be in the countries of others’.

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where are you from and where do you live now?

So, I am from a lot of places. I was raised a bit gypsy-like. I was born in the United States, but left at the age of six. My family lived in Jamaica, Eastern Europe and the Middle East. We spent a lot of time in Denmark (where my mom was born), I was tutored and homeschooled in the former Yugoslavia and went to schools in Germany, England and the U.S. Today, I live in Cranston, R.I. on an old farm.

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what made you decide to stay in providence and open cluck here?

Honestly, Providence (and RI) would not be my first choice for my business- it simply isn’t a good decision for someone who wants to grow and prosper with her business. But my stepson keeps my small family here for now so I have had to really embrace the business limitations of the state. Fortunately, I love the community here and because of that, I am interested in-even compelled to-help make our state a better place in any way I might have the skills for.

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describe Providence in a few words.

Adolescent, quirky, hopeful.

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your business revolves around nature, so I wonder what is your favorite season, why?

Autumn-always. I love the light that comes with that season, the feeling of the first really crisp day when you need to wear a slightly scratchy sweater. There is a very calming clarity to that.

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when do you feel the most creative?

When I am learning something new-a skill, a fact, anything-because it makes me ask more questions and that is what fuels me creatively, pushes me, allows me to see a path towards something.

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what is one thing you can’t leave your house without?

My dog Bella- she comes with me everywhere.

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when do you feel your best?

When my hands are in the dirt (but that started when I was an archaeologist).

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what is the best place you’ve ever traveled to?

Venice in the winter-hands down. No cars, weight of the past, perfect balanced light, a slow, appropriate pace and gorgeous language.

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Favorite quote.

Tutt’ e possibile” (all is possible)

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any words of advice you give to our readers wanting to start a business?

Pick something you love, do your research and be super prepared to find out it is a bad idea: you can’t be sentimental about something that has to support you. (I can’t abide sentimentality-it kills opportunity).

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you’ve recently won the best of ri!

It feels great-because it is a win for everyone who believed in us and supported our hard-won opening.

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what kinds of social media can we follow you on and how can our readers contact you?

cluck! is on Facebook and (quite poorly) on Twitter.

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***

// interview + photography by Olivia //

PROVIDENCE POLAROID PROJECT *Interview with Creators Brandon & Devan*

Providence has become known to host many pop-ups events. The first pop-up in this series, which I’ll share with you today, is the PVD Polaroid Project.

In 2014, I had the pleasure of interviewing and photographing Brandon and Devan the masterminds behind the PVD Polaroid Project. The exhibition came and went, but it was a rad project nonetheless. The advice they shared is timeless!

I introduce to you all, Brandon and Devan….

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tell us about the PVD Polaroid Project?

Providence Polaroid Project creates analog experiences in a digital world. It’s a space where people can digitally disconnect and capture instant photos of the faces and spaces of Providence.

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how did you decide to start PVD Polaroid Project?

Analog photography forces a higher level of accountability. It asks people
to slow down and really think about what they are doing — you’ve only got
as many shots as what’s left in your pack of film. We thought that was an
important and unique experience for people living in a digital age to have.

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how you did you come up with the name PVD Polaroid Project?

It just made sense. So much sense, that it’s not original at all. The owner of our space had launched a project just a year before called the Providence Portrait Project. We didn’t know any of this when we submitted our grant—we know now.

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tell us about how your process at the PVD Polaroid Project.

we teach our customers how to use a 1971 Polaroid Big Shot and add their portrait to our gallery.  It’s a lot of fun.

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how would you describe your fashion style?

American-made thrift.

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 what inspires you?

Providence is such an interesting city with so many cool things going on. Just walking down the street and seeing what people are doing and creating, inspires and motivates us to be a part of it all and contribute to the Creative Capital.

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who in the photography field inspires you the most?

Winogrand for street photography and Warhol for instant portraits.
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where are you from and where do you live now?

We are from Rhode Island and live in Providence… the west side.

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why did you decide to stay in providence and open PVD Polaroid
Project here?

We chose to move back to Rhode Island for Providence. It’s a cool city
and it’s home—we are lucky for that. We are proud to contribute a small
amount of positivity to the city that gave us the opportunity to install this
project.

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describe Providence in a few words.

Hip.

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Right before bed, that’s when the best ideas come. If they are still good in the morning—we go with them.

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what is one thing you can’t leave your house without?

A copy of “Song of Myself” by Walt Whitman

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when do you feel your best?

Lately, when working in the camera shop. Generally, when in a state of creativity.

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what is the best place you’ve ever traveled to?

Black Rock City. It’s a trip to look at it on Google Earth—we like it there.

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favorite quote.

“The Universe is Self-Organizing.”

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What is the best piece of advice anyone has given you?

Be comfortable in the silence.

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any words of advice would you give to our readers wanting to start a business or pursue art?

Jump and the net will appear. People will tell you to have a plan—you don’t need a plan, you need an outline. Just decide what to do and go do it. If you enjoy the work, you’ll be good at it. If you don’t enjoy the work, why do it in the first place?

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***
Thank you so much to Brandon and Devan for dropping some serious wisdom!

interview + photography by Olivia

The Ladd Observatory *An Interview with Curator and Astronomer Michael Umbricht*

Today I have the pleasure of introducing you to Astronomer, Historian of Science, and Curator of the Ladd Observatory, Michael Umbricht!

As a lover of history and astronomy, the Ladd Observatory is hands-down one of my favorite places in Providence. It is run by Brown University and is open to the public! Every Tuesday (weather permitting) at 8:30-10:00PM you can go gaze at the moon, stars, or planets with some really phenomenal telescopes — new and old. Not only that, but you can enjoy their beautiful historic objects and architecture. Go check it out — you won’t regret it.

Without further adieu, ladies and gents, I introduce to you: Michael Umbritcht!

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what is the Ladd Observatory?

The Observatory opened in 1891 and is part of the Department of Physics at the Brown University. Today it is preserved as a working museum where visitors can experience astronomy as it was practiced a century ago.*

We’re open to the public on Tuesday evenings, weather permitting. The time depends on the season of the year and when the Sun sets. Check our website for the current hours. On the rooftop deck we have the telescopes and our staff explains what our visitors are observing. We might be looking at the mountains on the Moon, the rings of Saturn, or storms on Jupiter.

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what do you do while at the Observatory?

I’m usually downstairs talking to visitors about the history of Ladd and giving tours of the building where I describe how it was operated a century ago. I sometimes do demonstrations for our visitors with the instrument collection. For example, I’ll use the Brashear spectroscope from 1891 to identify the chemical composition of a street light across our lawn. (In case you were wondering, it contained sodium vapor.)

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tell us about your journey.

I was born in Chicago, but my family moved to New England when I was about 5 years old. I’ve lived in nearby Massachusetts or Rhode Island for most of my life. I moved to Providence around the time I started working at the planetarium in the Museum of Natural History at Roger Williams Park. Providence is just the right size for me. Big enough to have a variety of interesting things to see and do, but not so large as to feel overwhelming and impersonal. I can get to know the city intimately, yet still discover new things.

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how did you get into the Physics and Astronomy field?

When I was a young child I would watch reruns of the original Star Trek. It wasn’t so much the space ships or aliens that impressed me. It was seeing human beings just simply standing on another planet that moved me. It gave me the idea that there were other worlds out there, and that you could travel beyond the Earth to visit them. That sparked my imagination.

My parents would then change the television channel and again I would see people walking on another world. But this time it was on the 6 o’clock news. A grainy video of astronauts in bulky spacesuits standing on a monochrome landscape with the crackling audio of a voice calmly saying “Beautiful, magnificent desolation.” It was, arguably, one of the few moments in human history when reality was more amazing than our wildest dreams.

I dug craters in the dirt in my backyard and my astronauts navigated a rover around them. Occasionally I would glance in the sky and wonder if, at that moment, they were looking back. In retrospect, it is quite possible that they were.

I began to read astronomy magazines that were illustrated with artists’ conceptions of what the planets in our solar system might look like, if we could just get close enough…

Over the years our robot explorers have beamed back images of the frozen surface of Saturn’s moon Titan and many other wonders. In just one year we’ll learn what another world looks like.

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Michael Umbricht // November, 1970

photo credit

Also, during my childhood I spent quite a bit of time each summer staying with family in Chicago. While there I frequently visited the Adler Planetarium, the Field Museum of Natural History, and the Museum of Science and Industry. That reinforced my interest in science and my desire to understand the nature of the universe. Those early experiences led me to pursue science education later in my life. For many years I worked at the Museum of Natural History in Roger Williams Park teaching astronomy at the Cormack Planetarium.

For every new vista that opens, our frontier recedes. There are now more worlds that we are just beginning to imagine. One cold January night in 2007 I captured an image of a star a few months after the announcement that a world had been discovered there. When I look at this picture I “see” much more than a small white dot.

This portion of the post was from Michael’s personal blog and can be found here: http://fornaxchimiae.blogspot.com/2014/07/the-dawn-of-new-era.html

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tell us about what you do.

While my background is in physics and astronomy I’ve spent most of my career doing science outreach and public education. Currently I’m more focused on teaching the history of science and technology from a public humanities perspective.

As Curator, I take care of the historic scientific instrument collection. I worked with my colleague Bob to calibrate the speed of the recently restored clock drive on the historic telescope from 1891. For a telescope that is this old it’s not possible to order parts from the factory if something breaks. We sometimes have our machine shop fabricate replacement parts. We do minor repairs and routine maintenance ourselves. The restoration of the telescope drive was performed by an experienced clockmaker.

I spend a lot of time researching the history of science at Brown in the archives or through digital records. I share the fascinating stories that I discover with our visitors on the public open nights, through private tours, and at our new blog.

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who inspires you and why?

Richard Feynman. In addition to his important contributions in theoretical physics he is also a thought provoking science communicator with an inspiring outlook on the world. Here is a link to a documentary called The Pleasure of Finding Things Out. It is about 50 min. long, but just the first two minutes where he talks about how a scientist views a flower will give you a feeling for both his personal philosophy and what, in general, inspires scientists to understand nature — the drive to discover both the grand structure and the inner workings of the universe.

Documentaryhttp://topdocumentaryfilms.com/pleasure-finding-things-out/

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what music do you enjoy?

At the risk of stereotyping myself… I have always been drawn to “space music.” In particular Kosmische, or so-called “Krautrock,” artists such as Klaus Schulze and early Tangerine Dream (in particular their early pre-sequencer albums like Zeit, Alpha Centauri, and especially Phaedra.) In a somewhat similar vein I like early prog rock, with my favorites being King Crimson and Live at Pompeii era Pink Floyd.

In the mid 1980s I took a couple of classes in electronic music. My final project was a musique concrète piece which I later digitized from reel-to-reel tape. The quality is not that great, but you can give it a listen at http://umbricht.org/music/ In the late 1980s I then built a PAiA Electronics modular synthesizer from a kit which I still own and have recently begun restoring.

For local shows from the past several years the bands that I’ve most enjoyed include Denim Venom, Mahi Mahi, and Lolita Black.

The best concert that I have ever been to was the King Crimson Three of a Perfect Pair tour in 1984. There’s a recording called Absent Lovers: Live in Montreal with the same set list.

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favorite quote.

“Forts, arsenals, garrisons, armies, navies, are means of security and defence, which were invented in half-civilized times and in feudal or despotic countries; but schoolhouses are the republican line of fortifications, and if they are dismantled and dilapidated, ignorance and vice will pour in their legions through every breach.”

Horace Mann, Fourth Annual Report of the Secretary of the Board of Education
The Common School Journal (Boston. January 13, 1841)

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any Astronomy books you would recommend?

The two that I would recommend are more about the history of astronomy and the sociology of science.
These two popular books overlap with some of my own research or interests:

Selling the True Time: Nineteenth-Century Timekeeping in America by Ian Bartky

Undead Science: Science Studies and the Afterlife of Cold Fusion by Bart Simon

My summer reading list:

A Culture of Conspiracy: Apocalyptic Visions in Contemporary America by Michael Barkun

A Tenth of a Second: A History by Jimena Canales

Longitude by Wire: Finding North America by Richard Stachurski

Somewhat astronomy related are my favorite science fiction novels:

His Master’s Voice and Solaris by Stanisław Lem

Roadside Picnic by Arkady and Boris Strugatsky

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where can our readers connect with you, the Ladd, and follow your personal journey?

Ladd Observatory

website: http://brown.edu/ladd
twitter: https://twitter.com/LaddObs
facebook: https://www.facebook.com/LaddObs
email list: https://listserv.brown.edu/?A0=laddobservatory
google+: https://plus.google.com/u/1/b/100488025143383552619/100488025143383552619/posts

Personal Research 

Personal blog: http://fornaxchimiae.blogspot.com/
Slides from my talks at Brown University: https://brown.academia.edu/MichaelUmbricht
google+ : http://google.com/+MichaelUmbricht
twitter: https://twitter.com/W9GYR

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Thank you Michael for sharing your story, knowledge, and workspace with us!

***

// photography + interview by Olivia //

You may also enjoy other Astronomy and Space-themed posts!

SPACE EXPLORATION // HUBBLE TELESCOPE

EXPLORING OTHER WORLDS

PLANTS & FLOWERS IN SPACE

Industrial Revolution CrossFit *An Interview with Kelly Carse: Founder, Owner, & Coach*

I have a really special interview to share with you today.

A little backstory: I, hesitantly, went to my first CrossFit class in January of 2015 after friends and family insisted I try it. I was really impressed by how welcoming and positive the CrossFit community was. There were people of all ages, backgrounds, ethnicities, and body types. The perception I had about CrossFit and the reality were so opposite! I feel thankful for my friends and family that encourage me to try new things — and I encourage you to do the same! Having a coach and community that help you develop the correct fitness techniques and strategies will really skyrocket your results.

If you’ve been curious about CrossFit, go check out Kelly’s gym. There’s no reason not to — your first class is free! Go for the adrenaline and stay for the friendships. Be sure to tell her Winter Moon sent you.

Without further adieu, Kelly Carse!

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tell us about Industrial Revolution CrossFit (IRCF)!

Industrial Revolution CrossFit (IRCF) is Rhode Island’s newest CrossFit Box, located in a former Harley Davidson showroom where the locomotive charm and character are still intact. We opened our doors on March 1st of this year. We had 50 members the first month, and as of May 1st, we are now closely approaching 100. We have a staff of 14 seasoned coaches, including myself, whose positive energy and ideas helped design and create IRCF. We embrace inclusivity, so each member feels respected and feels an integral part of the community. We offer 5 CrossFit classes per day and a boot-camp style CrossFit, called Revolution-X, 4 days per week. We have large, beautiful locker rooms for men and women with 2 showers in each one, private lockers, yoga room and a full bar where we will be serving smoothies, protein shakes, and coffee. There is a warm and inviting community space where members can hang out and get to know each other.

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what inspired you to start IRCF?

I was inspired by a desire to create something new and different. I wanted to create a CrossFit box full of love, grit, support, good energy, and brand new equipment! So, I joined hands with a group of like-minded CrossFitters who were hungry for change and who had some revolutionary community spirit. When Pawtucket, the home of the Industrial Revolution, turned out to have the perfect space, the name was born: Industrial Revolution CrossFit.

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tell us about how you came up with the name IRCF?

The name actually came from one of our coaches, Niki Brazier. There were 6 of us texting back and forth in a fury trying to find a name that captured the spirit of our community. Our name, Industrial Revolution CrossFit, captures and reflects not only our geographical location, but also our revolutionary spirit, and the grit and grandeur, might and mettle of our nation’s industrial revolutions.

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what would you say your big vision for IRCF is?

My vision is to maintain a box where athletes can be all that they can be, where athletes are inspired to be the best that they can be, while feeling part of a community that recognizes and supports their quest for fitness and overall wellness. Along with an active nutrition program/component, we will be featuring workshops on gymnastics and other ancillary fitness, health and wellness programs such as yoga and sports massage. We will soon be opening a juice bar, and we look forward to getting outside as the weather improves, as there are ample nearby hills to run, fields to play on, and no doubt we will be firing up some paleo grills as the summer sets in.

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when did your passion for fitness and coaching begin? when did you realize you loved CrossFit?

Through the encouragement of one of my sisters (she owns two CrossFit gyms in Massachusetts), I ventured to try it out in January of 2009. I was in the very first foundations class this gym ever had, not realizing at the time the impact this fitness phenomenon would have on me. After 18 months of CrossFitting, I qualified for the first ever Masters Division held at the CrossFit Games in Los Angeles, California. That was the summer of 2010. I finished 6th in the world out 15 participating athletes. In the process, I fell in love not only with the sport, but also with the people within the community. I found that I flourished not only physically but mentally, emotionally, and spiritually as well. The community inspired me to go for my Level 1 Certification and become a CrossFit Coach the fall of that year, 2010!

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tell us, what inspires you in your personal life and in business?

What inspires me most are stories of women who have overcome incredible odds and have fought back to demand and receive justice. I am a strong believer in justice and empowerment and when I am experiencing hardship, either personally or professionally, I can always look to those stories to garner the strength and determination I need to overcome my own challenge. Their memory and stories also feed my desire to fight for justice where I can, and to create a space where people, especially women, feel empowered and respected.

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tell us about the team members that are a part of IRCF?

IRCF has a coaching staff of 14, including myself. All of us are seasoned CrossFitters who take our sport of choice seriously, attending certificate programs and workshops. Our coaches are very involved in the community, and they participate in the decision-making process for the box. We are a very democratic gym, and we have a lot of fun!

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if you had to choose one person in your whole life that has inspired you (alive or deceased), who would that be and why?

This person is Coach MacFadden from my Junior High School. He was the boys’ Jr. high school track coach. Novel in its time, he took on a group of us girls when there was no track team in existence for girls. He treated us like we were equals with the boys, and his generous spirit and willingness to go where no one had gone before: starting a girl’s track team, has always warmed my heart and inspired me. He gave so much to his athletes. So much so, that we athletes would work hard and do anything to please him. He encouraged me to continue running in high school where I became the first person ever from Ashland High School to go to the Ohio statewide meet in track! His courage, boldness, and sheer level of activity continue to inspire me to this day!! I can’t remember everything he said to us, but I still remember how he made me feel: empowered and strong!

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where do you live now?

I live in Pawtucket, Rhode Island.

what place on this planet feels most like home to you?

The place that feels most like home to me is Seattle, Washington.

what made you decide to open IRCF here in Rhode Island?

We searched high and low for the right location. We wanted to be centrally located, with easy highway access, but mostly we wanted a large, safe space that could accommodate all of the programming we envisioned. We wanted a clean building in good shape with lots of amenities and possibilities. My wife, Donna Nesselbush, heard about a gym in Pawtucket that was going out of business. We went to check it out, and voila…it was the perfect building, space and location. Pawtucket is the birthplace of the Industrial Revolution, so it was completely meant to be.

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what would you say is the best business advice you’ve received?

The best business advice I have received is to continue to believe in myself, our mission, and our vision no matter what and do not let anything or anyone deter us from that. If you believe in it strongly enough in your heart and add hard work, you will overcome all the obstacles and doubt you may face.

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describe Rhode Island in a few words.

I have come to love Rhode Island for its ethnic diversity, its food, its art and culture scene, and for the richness of its gay community.

what is your favorite season, why?

My favorite season is late summer. I love the heat and feel of August because it reminds me a lot of my childhood and the fun we would have as kids in Ohio!!

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what do you enjoy doing on your time off?

I enjoy time with my wife, Donna…going out for dinner, taking a walk on the boulevard, or a weekend away. I love being in her presence.

when do you feel the most creative, alive, and excited?

I feel the most creative, alive, and excited in the early evenings. There’s something magical about that time of the day!

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what is one thing you can’t leave your house without?

The one thing I can’t leave my house without is my iPad, as sad as that is. It’s the reality of a business owner.

when do you feel your best?

I feel my best after I’ve just coached a class and witnessed athletes achieving their goals!!

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favorite quote.

I don’t have a favorite quote, but I have a favorite poem. It’s “The Road Not Taken” by Robert Frost.

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what is the best place you’ve ever traveled to?

The best place I’ve ever traveled to was Turkey…an unbelievably gorgeous country with some of the kindest women I’ve ever encountered.

what is one thing you want the world to know about you?

I want the world to know that my strongest virtue is love and my strongest value is justice. I share my love as freely as I can, and I will fight injustice wherever I see it!

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what words of advice would you give to someone wanting to start their fitness journey, or are nervous to start CrossFit?

The words of advice I would give someone are to believe in achieving the impossible. I love the Henry Ford quotation, “[w]hether you think you can or you can’t, you’re right.” CrossFit is about digging deep inside yourself and mastering movements you never thought possible. It’s about reaching a higher level physically, emotionally, mentally and for some, even spiritually. It’s about being a part of a community that believes in you and applauds your achievements.

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how can Winter Moon readers start their journey with Industrial Revolution CrossFit?!

You can start your journey with CrossFit at IRCF by going to our website at http://www.IndustrialRevolutionCrossfit.com and signing up for a free intro class. You are also free to stop by our gym at 154 Smithfield Avenue in Pawtucket, Rhode Island and get a look and feel for our place.

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what kinds of social media can we follow you on and how can our readers contact you?

You can follow us on our FB page, Industrial Revolution CrossFit and of course, our website at IndustrialRevolutionCrossfit.com
You can also email me at Kelly [at] IndustrialRevolutionCrossFit [dot] com.
We would love to hear from you!!

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// interview + photography by Olivia //

LORE COLLECTION *AN INTERVIEW WITH JAYNA ARONOVITCH FOUNDER & OWNER*

Today, I am happy to bring you business owner, curator, photographer, and all around talented human, Jayna Aronovitch! Jayna is the proud owner of LORE, located on the East Side of Providence.

I had the pleasure of spending an afternoon with her and was really taken aback by her attention to detail and care that she places into the store. Jayna truly believes in the artists she supports, and is passionate about bringing quality to her customers.

If you’re in Providence I’d recommend checking LORE out! Be sure to let her know Winter Moon sent you.

Without further adieu, Jayna Aronovitch!

tell us about Lore !

Lore is a new, curated space in Providence that is home to the works of emerging artists and designers. We provide a unique experience through a fusion of gallery and boutique.

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how did you come up with the name Lore?

“Lore” comes from “folklore”. Telling the stories of our artists and their process is an important part of our mission.

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what made you decide to start Lore?

I found myself surrounded by talented artists and makers who weren’t showing their work anywhere in Providence. The personal connection I have with a lot of these people is what inspired my decision.

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what is it like owning a brick and mortar?

It’s amazing. I’ve always wanted my own space to curate. I also really enjoy the personal connections I get to make with my customers; I love seeing people’s reactions to the space I work so hard to present to them.

JA 14what would you say is your big vision for Lore?

I want to expose people to new and exciting artists by showcasing art and handcrafted product side by side.

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moon coasters

when did your passion for art and handmade objects begin?

My dad collects art of all kinds; from the more traditional to the strange and peculiar. Being exposed to his interest in art objects has been very influential and seeing him embrace and support artists from all walks of life inspired me to want to share the artists I know with the world, and try to make it as accessible as possible.

how would you describe your fashion style?

I like simple classic modern boxy garments that I can accessorize with handmade jewelry made by my friends. I’m also the proud owner of an extensive and diverse vest collection, and am known for looking great buttoning up my shirts all the way to the top button.

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tell us, what inspires you?

I love when someone finds something unexpected that they love at Lore. It’s so inspiring to get an excited positive response from what I’m doing sharing artists work with people. It makes me want to go out and find more.

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if you could drop everything and do ONE thing, what would you do and why?

Probably sleep. I really love sleep. But in my waking life having my own store and gallery is pretty great.

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where do you live now?

Providence has been my home for a long time now. I live on the west side now, but I’ve lived all over town.

RI Anchor

what made you decide to live in Providence and open Lore here?

I came to Providence to study at RISD. I fell in love with it right away, and decided to stay and work here after I graduated. There’s a great creative community in Providence and lots of things going on, but there wasn’t a curated gallery/boutique like Lore.

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describe Providence in a few words.

A friend of ours has this shirt that describe Providence as “a great place to fail”. I like that: Providence is a great place to take on a creative venture. It’s inexpensive to live here, there’s a lot of space to make work, and a lot of artists to collaborate with.

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what is your favorite season, why?

I love summer the best. I like the heat, the long days, warm nights, and adventuring throughout coastal Rhode Island!

I love that Lore is always changing and features new artists on a regular basis. How do you find new artists, art, and objects for your beautiful collection?

It started mostly as a word of mouth thing: friends of friends, etc., but it’s expanded from that. Now, I find new artists through social media and by people reaching out to me with their work. I find that people want to be a part of the collection, because I’m selective about how it’s curated; they know their work will be surrounded by other good work.

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when do you feel the most creative?

When I’m making photographs in the darkroom. There’s something magical about analogue photographic processes.

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what is one thing you can’t leave your house without?

My purple lipstick. I don’t wear it every day, but I always have it. It’s a little accent that makes me feel great.

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when do you feel your best?

When I’m wearing a vest and eating cheeseburgers.

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what is the best place you’ve ever traveled to?

My mom and I went on a river boat on the Amazon in Peru a few years ago. It was so beautiful and really inspiring to see all the animals in the jungle and meet all the local craftsman.

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any words of advice you give to our readers wanting to start a business, or store?

Stay true to your vision!

fake it till ya make it

what kinds of social media can we follow you on and how can our readers contact you?

I’m most active on Instagram, because I’m a photographer and it’s a visual format. You can also find us on Facebook. I post regularly about our artists, new products, and upcoming events and shows. We also have a email mailing list, that’s used mostly for show announcements. instagram: studio_lore . facebook: Lore Collection . contact us here: http://www.lorecollection.com/contact/

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LORE


Be sure to stop by LORE this upcoming Friday for their first art show!

WHEN: Friday, April
TIME: 6:00-8:00 pm
Where: 144 Brook St.

RSVP here:

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